CRM is an essential digital marketing strategy that can help your business to get more customers. Many companies now focus on their CRM strategies to grow their business. Here are some excellent books on CRM that will help you to know more about this concept.
CRM At the Speed Of Light
By – Paul Greenberg
In this book, you will learn about social CRM and its best practices. You will know how it can lead to a transparent business environment. You will know how to engage customers and learn about the latest trends in the field.
Customer Experience
By – John Goodman
People are now using various media like mobile and social networks to look for products or services. Here you will learn how to improve customer experience. You will learn how to improve your products and services, better serve the customers, and more.
ROI From CRM
By – Brian K. Gardner
The book talks about the vital customer relationship management strategies. The strategies are simple, and you can easily apply them in your business. These strategies will help to get a competitive edge in the market.
Practical CRM Using Predictive Analysis
By – Antonios Chorianopopoulos
Here you will know how CRM is effective through analysis. You will learn about customer retention, upselling, customer segmentation and more. You will know how further research can help you to grow your customer base and increase your sales.
Beyond CRM Basics
By – Deepa Patel
This book teaches you about how CRM is essential for your long-term success. You will learn how to use technology in your business and grow your customer base. You will know strategies to keep the customers satisfied. These books will help you to learn about CRM in detail. You will know what CRM strategies to apply to your business to enhance the customer experience.