The great thing about sites is once they’re up and running, you have a really efficient advertising tool for yourself – Or do you?
Having a website is one step in the correct course, but that is only going to get you so far. So how do you know whether your website is performing to the best of its ability? How do you have the knowledge of what to do to optimize the effects of this advertising tool?
Here are FIVE signs your website might want a little TLC, and we’ll tell you the best way to fix them.
1. You aren’t getting enough leads or traffic.
Telling people you have a website and giving them the URL is one way but that system is not going to get you the traffic and business you are looking for. Creating sharable content on your Social Media accounts can help direct visitors to your website. You can also reach out to search engines (Google, Yahoo!, AOL…) and propose your website be added. Element of this process entails making sure your web site is full of key words (phrases or words that make it possible for to find your website when they search those terms). Another suggestion would be to put money into Google Adwords or other on-line ads with incentives for consumers to click through to your website.
2. You don’t give people a reason to come back.
If consumers don’t have a reason to visit your website again, why would they? You have to give a reason to them, remind them that you are there, and that there is something valuable to them on your website. Just upgrading photographs and content every couple of months is a terrific beginning. And lastly, but likely most significant…a WEBSITE! A site shows consumers you are “there”, active, current, and concerned. This is also ideal for keyword searches, as well as your consumers can get more information from you this way. Most definitely a reason for people to keep coming back to your website.
3. Your website design is outdated.
Like clothing, music, and cars…website designs become old, comparatively fast today. Have a look around, do some on-line searching for “modern website designs”, and you will get the picture. You want to keep up with the times, and also you want your clients to understand you do. Antiquated websites will repel visitors, lower trust and give the impression that your business is subpar.
4. Your website is not organized well.
What is worse than visiting a website and not having the ability to discover what you are looking at? We’ve all been frustrated with this specific problem at some point in our web searches. Before they have time to blink, consumers expect to find what they require. It really is critical, whether you’ve got a large website or a little website, that its contents are easy to read and follow. You’ve probably looked at your own website so many times, it might be hard for you to judge if it’s structured well. Our suggestion is to ask some buddies to go through your website check in with your clients and ask for their comments. And obviously, you can always count on us to help you with that also.
5. Social media is being ignored by you.
But, if we told you it’d favorably drive visitors to your website, would you contemplate? Social media is exactly that. Social. Media. Consider it free advertising for your website as well as yourself, and definitely do it. And guess what? It’s easier than you think!
Have a look at your website and consider these five suggestions. No worries though, we can help you sort it out as well as get your site back on track and generating profitable visits…Contact Us Today and we’d be glad to help!
