In regards to doing business, especially in the services sector, the last question on your own mind might be, “How is my website doing?” Does it even matter if I’ve got a good site?
However, you’ll realize quite quickly that a great chunk of your company is most likely coming from the web should you step back a second. Think of it this way: If a company or individual desires their residence or business cleaned, fastened, inspected or restored, they’re probably going to visit Google.com and sort their question right in. For instance, if I live in Memphis, TN and I need a company who’s reliable and economical to wash my building, I’ll type in, “Affordable reputable cleaning firm in Memphis.”
If Google has a site which matches the keyphrase “Affordable reputable cleaning firm in Memphis”, they will be more inclined to function that website up as the number one spot on their search results page. This website will get the most people visiting it because it is the first result on the page. Higher traffic on your own site means more calls coming in, which suggests more business and money for your company.
Because of this, focusing on your site and paying careful attention to your website content, images and videos becomes all the more important. Small businesses, especially, need to truly have a Search Engine Optimization (SEO) strategy.
Small Business and Marketing – Infographic
Search Engine Optimization can be a fickle and catchy creature. Here are my top 7 simple measures you can take to boost traffic on your own site.
7. Analytics Tools: Use data. Should you make changes to your site to be able to improve it, you should see whether it’s working or not. Make sure before you make any changes to increase that traffic to get recommended of your typical number of visitors to your website.
Setting up an account that is analytics is a fairly simple job. Most tools will give you the code and tell you exactly where in your website to put it (normally the header or footer.)
6. Keywords: This is only one of the most effective and (possibly) time consuming aspects of optimization. You should allow the search engines understand what you website is all about. In the event you are a janitorial services company, then that phrase ought to be seen in plenty of places on your site. An average of about 2-3% keyword saturation can be said to be the finest. Better yet, think of what your prospective customers will be hunting and use those search terms as key words.
5. Links: This item is two-fold: First, linking to other pages on your own website and, second, linking back to your site on others’ sites. Linking to other pages on your own site and links to other websites in your industry (not always competitions, but believe more along the lines of industry informational sites which will benefit your users) are extremely important. Not merely does it give your users the navigation they want, but it reveals the search engines that your website is useful and will increase their (they being the search engines’) users’ satisfaction.
This is called “Link Juice”. You may also include a link to your website in comments you make on others’ blogs (Just make certain they’re important comments or they may be thrown out as junk.)
4. Matters like ANY amount of Flash media, too many scripts, extraneous or duplicate code, or really big or high resolution images will slow down your website. Site speed may also be distinct between different webhosts, so you might need to contact them if the above problems aren’t fixing your speed issue.
3. Media: This is only one of the most important factors to keeping individuals on your own website. You need, at the very least, images. Here’s the part that is challenging: they want to be important and interesting. You may also attach “tags” to the images in your website code, using the above mentioned key words. These tage identify the search engines that the image are also applicable to the key word as well as the business. What is even better than images? Videos. Having said that, try not to overload your pages with media. This cause the user to lose interest and will definitely slow your website down or even get confused, as there is much to have a look at. Remember that content is king, but try to make your layout simple, tasteful and easy-to-navigate.
2. Call To Action (CTA): Should you need an expected customer to call you, then ensure that your phone number is the key thing you see on the home page. Then make your products easy to locate and buy, in case you want somebody to buy your goods. This call to action must be readily visible wherever you are on the site. If folks can see your CTA, they’re more inclined to complete that activity.
1. Site Content: CONTENT IS KING! Remember this and never forget it. Regardless of what you do, always make sure your website has fresh, eye-catching content. Media can just get you so far. Your descriptions and text-based pages should be engaging and useful. People will stop reading and move to your competition’s site if they’re just one of these things. Never always attempt to make anything you write interesting and use filler text or fluff.
Okay, so these are 7 fairly easy changes which may be implemented without lots of man-hours or even technical know-how. With that said, there is a lot more to each one of the above mentioned items than would fit in this blog post. Search Engine Optimization and site optimization are ongoing and ever-changing. Should you actually want to change your traffic and boost your sales considerably, Contact us today to assess and maintain your site.
